Dolphin Entertainment Inc. has announced a new partnership with The Lumistella Company, the creators of the iconic The Elf on the Shelf® Santaverse™. This collaboration aims to elevate The Lumistella Company's portfolio of beloved Christmas brands through integrated marketing and strategic campaign execution. The partnership will be led by 42West, a leading agency within Dolphin's consortium, known for its expertise in entertainment marketing. Dolphin CEO Bill O'Dowd expressed excitement about the partnership, highlighting the opportunity to amplify The Lumistella Company's family-friendly products and experiences. This strategic move is expected to fuel growth and innovation for both companies.
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