Duolingo's Social Media Pushback Weighs on U.S. User Growth -- Market Talk
Dow Jones
Jul 09
11:35 ET - After a memo outlining its "AI-first" strategy sparked pushback on social media, Duolingo appears to be seeing weaker user trends in the U.S., Morgan Stanley analysts say in a note. U.S. daily active users have fallen about 10% since April, the analysts say, citing Sensor Tower data. That pullback will likely weigh on 2Q results, but could prove temporary, they say. "User backlash to tech companies has historically been short-lived," they say. Duolingo could potentially see reduced virality on social media going forward, though, and decreased brand resonance as a result, they say. (kelly.cloonan@wsj.com)
(END) Dow Jones Newswires
July 09, 2025 11:35 ET (15:35 GMT)
Copyright (c) 2025 Dow Jones & Company, Inc.
At the request of the copyright holder, you need to log in to view this content
Disclaimer: Investing carries risk. This is not financial advice. The above content should not be regarded as an offer, recommendation, or solicitation on acquiring or disposing of any financial products, any associated discussions, comments, or posts by author or other users should not be considered as such either. It is solely for general information purpose only, which does not consider your own investment objectives, financial situations or needs. TTM assumes no responsibility or warranty for the accuracy and completeness of the information, investors should do their own research and may seek professional advice before investing.