比海底捞贵,但离海底捞还远。作者:张烨编辑:林霖近日,巴奴火锅正式递交港股上市申请,计划募资 28 亿港元新增 150 家直营店,这意味着这家从河南安阳街边小店起家的品牌,要在三年内将现有145家门店规模近乎翻倍。若成功挂牌,以“高端火锅”著称的巴奴火锅将成为继海底捞、呷哺呷哺之后,中国火锅江湖第三家上市公司,试图用“毛肚+菌汤”的差异化定位,在6000亿火锅红海中烫出一条高端化通路。产品差异化,...
Source Link比海底捞贵,但离海底捞还远。作者:张烨编辑:林霖近日,巴奴火锅正式递交港股上市申请,计划募资 28 亿港元新增 150 家直营店,这意味着这家从河南安阳街边小店起家的品牌,要在三年内将现有145家门店规模近乎翻倍。若成功挂牌,以“高端火锅”著称的巴奴火锅将成为继海底捞、呷哺呷哺之后,中国火锅江湖第三家上市公司,试图用“毛肚+菌汤”的差异化定位,在6000亿火锅红海中烫出一条高端化通路。产品差异化,...
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