早些年，波司登凭着过硬的质量与亲民的价格，一度成为大众羽绒服的首选。现如今，波司登的理念已经截然不同。在高德康眼中，羽绒服代表了生活的档次和个人的地位。档次和地位要上去，价格自然得往上提一提。根据券商研究数据，2020年至2022年，波司登售价1800元以上的产品收入占比从27.5%提升至46.9%。2021年，公司新推出的“ 登峰2.0 ”系列产品价格更是高达上万元。因此，近年来，产品的高价格...
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