维他奶中国内地掌门人“首秀”:增长才是硬道理,不会牺牲品质打价格战

小食代
11 Jul

在饮料行业价格竞争激烈的背景下,维他奶亮出了“不降价”宣言。近日,维他奶中国内地“掌门人”王栋在与小食代等交流时明确表示,“我们不会通过牺牲品质来打价格战,而是坚持高品质。”在说这番话不久前,这家公司公布了截至2025年3月31日的年度财报———内地市场收入同比增长1%至达33.63亿港元,经营利润同比增长42%至3.11亿港元。在交流中,除了谈及选择“卷品质”之外,王栋还进一步解读了上述业绩,并...

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