Citizens Capital Markets & Advisory announced that it acted as the exclusive financial advisor to PFL Tech, Inc., a Goldman Sachs Alternatives portfolio company, on its sale to The Vomela Companies, a portfolio company of The Riverside Company. PFL, based in Livingston, Montana, specializes in marketing automation software that integrates with major platforms like Salesforce Marketing Cloud and Adobe Marketo Engage. The acquisition marks Vomela's first since Riverside's investment earlier this year. The collaboration between PFL and Vomela aims to enhance marketing programs across various sectors, including healthcare and retail. PFL CEO Dave Hawkins praised the Citizens team's efforts in facilitating the successful transaction.
Disclaimer: Investing carries risk. This is not financial advice. The above content should not be regarded as an offer, recommendation, or solicitation on acquiring or disposing of any financial products, any associated discussions, comments, or posts by author or other users should not be considered as such either. It is solely for general information purpose only, which does not consider your own investment objectives, financial situations or needs. TTM assumes no responsibility or warranty for the accuracy and completeness of the information, investors should do their own research and may seek professional advice before investing.