2025已过半，回顾上半年的消费市场，以旧换新是一大亮点。在不断加码的国补政策推动下，消费市场活力显著提升，家电、汽车等多个行业实现快速增长。那么，家电企业们表现如何？数据来了。近日，市场研究机构GfK中怡康发布2025上半年市场数据：海尔智家拿下线上、线下市场份额双第一，增速领跑。具体来看，海尔智家线下市场份额为28.4%，是第二名的2倍，增幅达到15%，跑赢行业增幅的12%；线上京东、天猫、...
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