不是价格战,是生存战:蔚来在L90上赌了一切

钛媒体APP
Jul 12, 2025

乐道L90的问世对于蔚来而言,绝对是孤注一掷的。7月10日晚上,乐道L90正式开启预售。起售价27.99万元,如果选择电池租赁(BAAS),价格可进一步下探至19.39万元——一个几乎击穿同级别品牌纯电SUV底线的价格。这是蔚来第一次把大三排SUV拉入“20万元以下”的战场,第一次“明确告诉市场我们也可以做性价比”。而背后,是乐道L60销量失速、四季度盈利承压、全年销量仅完成26%的焦灼现实。作为...

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