文 | 贝塔商业如果你最近还走进过一家星巴克,应该能感受到那股子“硬撑”的气息。门口贴着降价的海报,大杯星冰乐只卖23元,听上去像是件好事。但店里冷清了不少,点单不用排队。服务员仍然礼貌,但一切都显得有点例行公事。你能看出来,那个象征中产生活方式的“第三空间”星巴克,已经没了当年的光环。有人调侃,现在去星巴克,不是因为星巴克有多好喝,而是因为瑞幸人太多,不想排队。就在这个微妙的时间点,星巴克中国被...
Source Link文 | 贝塔商业如果你最近还走进过一家星巴克,应该能感受到那股子“硬撑”的气息。门口贴着降价的海报,大杯星冰乐只卖23元,听上去像是件好事。但店里冷清了不少,点单不用排队。服务员仍然礼貌,但一切都显得有点例行公事。你能看出来,那个象征中产生活方式的“第三空间”星巴克,已经没了当年的光环。有人调侃,现在去星巴克,不是因为星巴克有多好喝,而是因为瑞幸人太多,不想排队。就在这个微妙的时间点,星巴克中国被...
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