传媒行业深度报告:短剧出海 不止于“奈飞平替”

东吴证券
16 Jul

投资要点海外短剧市场正经历爆发式增长,其内购收入规模从2023 年的不到1亿美元,激增至2024 年的15 亿美元,我们预计2025 年将达38 亿美元,长期市场空间有望超过海外电影票房(24 年规模242 亿美元),并具备挑战传统流媒体的潜力。海外短剧的爆火,是中国网文产业历经十年积累后的一次必然延伸与视频化升级。它凭借对传统影视成本结构的颠覆性破坏和对人性“爽点”的精准捕捉,成功打开了海外市场...

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