01.前言2025年中国旅游市场正呈现出新的发展态势。文化和旅游部数据显示,一季度国内出游人次同比增长26.4%,而五一假期增速回落至6.4%,这种增速变化反映出行业正从2023年的报复性增长和2024年的市场调整中逐步趋于稳定。当前市场特征表明,旅游业正在告别过去那种"市场波动越大收益越高"的非理性增长阶段,行业逐渐回归本质发展规律。在政策持续支持的背景下,旅游已成为大众休闲娱乐、放松身心的重要...
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