美团驳刘强东:外卖行业不是你开张支票、许诺一下就能干的

新浪科技
16 Jul

  新浪科技讯 7月16日晚间消息,今日,据晚点LatePost报道,美团核心本地商业板块CEO王莆中谈及刘强东用社会价值来参与“外卖大战”时表示,坦率讲肯定在上个阶段造成了困扰。但大家慢慢会更加理性客观地发现,这个行业不是你开张支票、许诺一下就能干的。

  他提到,大家可能觉得招一个全职外卖员跟快递员一样,只要保证上岗时间,密度会越来越高,人气会越来越高,最后能算得过账来。不好意思,那是快递,快递波峰波谷的效应不强。一个人一整天送多少单,跟高峰期送多少单是两个概念。我一天能送80单,但高峰期最多也就20单。

  包括超20分钟免退这个策略,如果当你承诺超过XX分钟免单,你会发现所有的羊毛党都会挑你高峰期下单,赌你超时,然后形成一种恶性循环,越超时越多单,越多单你赔越多,我觉得这是不可维系的。后来他们调整了。最后都要回归商业现实。

  他总结:这也算是一种公开测试,让很多行业的人、骑手商家看看,原来外卖行业的特点是这样子的,我们自己去说反而说不明白,有一个旁证反而会更好。

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责任编辑:何俊熹

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