互联网行业月报:2季度电商加速增长 即时零售为投入主题

交银国际
16 Jul

2025 年2 季度实物电商网上零售额调整后同比增6.3%(对比1 季度增5.7%),其中4-6 月分别增6.1%/8.2%/4.7%。分品类看,6 月,因大促销售前置,通讯器材/家用电器增速较5 月回落,分别同比增14%/32%,化妆品增速转负;家装需求持续恢复,家具保持较快增速,同比增29%。邮政局预计上半年快递业务量同比增约19%,异地业务持续增加贡献增量。电商平台加码即时零售投入,以高频...

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