** Shares of China home grown sportswear group Li Ning Co 2331.HK fall 4.9% to HK$15.28, their lowest since June 20

** Stock on course for a fifth consecutive session of decline

** Stock set for the biggest one-day pct drop since April 7; third biggest pct loser in Hang Seng Commerce & Industry Index .HSNC, which is up 0.8%

** Company said Q2 retail sell-through of LI-NING Point of Sales, excluding LI-NING YOUNG, increased by low-single-digit year-on-year, while e-commerce virtual stores business posted a mid-single-digit growth

** UBS maintains "neutral" rating on the stock, saying Q2 sales in line and weak July-to-date retail sales trend was similar to Q2 with deepened year-on-year discounts

** Management's comments on weak sales and discounting trend in Q3 and pressured gross profit margin, alongside growing marketing expenses budget next year were negative takeaways from the earnings calls - UBS

** Nomura keeps "neutral", expects lukewarm sales trend to continue in 2H25F

** Hang Seng Consumption Index .HSCGSI adds 0.5%, Hang Seng Index .HSI gains 0.7%

** YTD, stock down 4.5%

(Reporting by Donny Kwok)

((donny.kwok@thomsonreuters.com))