数说消费7月刊:618错位 社零同比放缓

中金公司
Jul 16, 2025

事件国家统计局近期公布了6 月社零数据:社零总额4.2 万亿元,同比增速4.8%,环比放缓1.6ppt。评论618 促销前置叠加监管加强的影响,社零同比增速放缓。6 月社零同比增速环比放缓1.6ppt至4.8%,我们认为主要与2025 年“618”促销活动提前至5 月13 日开始有关(2024 年5 月20 日开始),拉动5 月社零的同时对6 月社零产生一定的透支。6 月实物商品网上零售额同比增长...

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