国内网红小甜水,海外东方茶文化。到底是茶还是小甜水,商业的数据会给出结论。作者|江源编辑|杨知潮在美国的纳斯达克交易所,有一支股票叫“茶”(CHA)。但它并非某个西湖龙井的品牌,也并非英国立顿这样的茶叶厂,而是中国的新茶饮品牌霸王茶姬。在霸王茶姬的叙事里,它不止是一种小甜水,还是传统茶文化的弘扬者,是一种日常的茶饮品。但很遗憾,国内消费者不难分辨出伯牙绝弦和西湖龙井这类清泡茶的巨大区别。它们的人群...
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