一、食饮新消费研究范式定义:新消费的“新”藏在产品和渠道逻辑变化里。食饮新消费研究范式,跳出经济周期/地产周期的需求研究框架,通过创新性提供优质供给(如极致性价比、情绪价值、技术创新)发掘新需求,或依托新渠道创造新增量,其消费趋势可概括为理性品质消费、情绪价值悦己消费、技术迭代创新三大方向。同时关注现象级的事件或产品,比如外卖大战和魔芋、麦角硫因等产品的爆火。多维度比较:食饮新消费与传统消费研究...
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