上市即巅峰?沪上阿姨高估值泡沫藏着加盟失控与品控失守

Ofweek光电信息网
14 Jul

从上海弄堂里的“血糯米奶茶”到上市首日市值一度冲破200亿港元的“摩登东方茶”,沪上阿姨的资本故事裹着光鲜外衣。不过,这场盛宴并未持续太久,此后两个月股价一直呈震荡下跌趋势。纵观沪上阿姨的发展历程:以加盟模式狂飙突进,却在规模与利润之间逐渐失衡;靠下沉市场站稳脚跟,却必须与蜜雪冰城等品牌“贴身肉搏”;携“五谷奶茶”差异化标签闯入资本市场,却陷入单店效率下滑、闭店率高企的困境。当资本狂欢撞上增长乏力...

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