据大象新闻，宝马集团日前公布了最新的销量数据。今年二季度，宝马集团全球汽车(包括旗下品牌宝马、MINI和劳斯莱斯)销量达到621,271辆，同比微增0.4%。 分地区来看，欧洲仍是宝马最大的消费市场，宝马欧洲上半年累计销量为497,778辆，同比增长8.2%，反映出欧洲消费者对豪华燃油车的旺盛需求。宝马在北美地区也呈现出增长态势，上半年累计销量237,167辆，同比增长3.4%；至于亚洲市场，宝马仍未扭转颓势，受宝马在中国遇冷的影响，上半年，宝马亚洲累计销量为438,294辆，同比下滑11.1%。 值得关注的是，宝马中国上半年销量仅为317,862辆，虽然仍是宝马全球最大的单一消费市场，但销量同比下滑15.5%，降幅也是宝马全球市场最大。客观而言，宝马如今在中国，品牌效应已几乎快成为宝马的核心价值，但在竞争激烈的中国车市下，品牌溢价能为宝马带来多大的缓冲空间，目前仍是未知数。
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