在被称为"夏季黑色星期五"的 7 月 8-11 日期间美国零售商的在线销售额激增 241 亿美元超过了 Adobe An

智通财经
14 Jul
在被称为"夏季黑色星期五"的 7 月 8-11 日期间美国零售商的在线销售额激增 241 亿美元超过了 Adobe Analytics 之前的预测因急切的购物者争相抢购大幅打折的返校必需品。Adobe 周六表示在包括亚马逊Prime Day在内的活动期间零售商的在线销售额激增30.3%而其预测为增长28.4%。Adobe 表示Prime Day活动还被巩固为"返校"购物时刻因为消费者赶在返校潮之前抓住折扣抢先购买必需品。包括电商巨头亚马逊、沃尔玛、塔吉特以及百思买在内的几家大型零售商纷纷推出折扣力度较大的优惠活动鼓励购物者购买平时可能不买的高价商品。根据 Adobe 的数据美国零售商的整体折扣率在 11% 到 24% 之间而之前的预测范围是 10% 到 24%。

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