中国家电企业全球化跃迁

中国电子报
14 Jul

中国家电企业的全球化拓展再落一子。近日,日本船井电机宣布,拟将部分电视业务转让给创维集团。后者通过技术专利和渠道资源的整合,将为其在北美的业务拓展奠定新基础。创维全球化跃迁新尝试的背后,映射出中国家电企业从东南亚建厂,到收购日本、欧洲品牌,再到加强海外本土化品牌营销的出海升级路径。当前,中国家电企业出海战略悄然转向聚焦核心主业、补强短板、对冲系统性风险,“深度本地化”成为竞逐焦点。海尔泰国工厂“下...

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