智通财经APP获悉,Keep(03650)盘中涨超6%,截至发稿,涨6.23%,报5.46港元,成交额1085.79万港元。
消息面上,7月11日,运动科技公司Keep登陆上海国家会展中心,首次以战略合作伙伴身份参加Bilibili World(简称BW)展会,并打造“Keep运动谷”主题展区,高热度IP联名奖牌及限定组合礼包引爆展会现场,掀起“运动+二次元”文化的潮流风暴。值得一提的是,柯南、芙丽莲的两位coser(cosplay扮演者)同框出现在Keep展区并现场“整活儿”,引发粉丝围观和热议。
与线上参与奖牌赛事的机制不同,在此次Keep展区内,观众不仅可以近距离欣赏奖牌的精湛工艺与趣味玩法,还可以现场报名,9款限定礼包均支持现场领取实物。相关工作人员介绍,“逛漫展是个体力活,动辄几万步,是二次元群体为热爱开动的真实写照,符合Keep奖牌提倡的运动精神,”而Keep奖牌参展最大的价值也在于此,通过聚焦垂直场景,实现从“精准种草”到“高效转化”的一站式营销闭环。
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