智通财经APP获悉，大麦娱乐(01060)再涨超5%，截至发稿，涨1.85%，报1.1港元，成交额1.71亿港元。
消息面上，6月25日，据36氪，基于市场、经营等综合因素考量，大麦娱乐决定关停旗下全资控股的潮玩品牌锦鲤拿趣。6月26日，据江苏省城市足球联赛公众号，7月5日的南京队vs苏州队比赛的官方购票渠道为大麦APP。中信建投指出，近期公司的两项业务变化，代表公司在核心业务上更加清晰和聚焦。
该行指出，大麦成为苏超南京苏州站的官方购票渠道，标志大麦进入区域型体育赛事票务市场，借助赛事流量扩大在男性用户中的知名度，与以女性为主的音乐演出市场形成互补。此外，锦鲤拿趣品牌调整不影响公司C端衍生业务开展。且从阿里鱼近况看，三里鸥、Chiikawa等IP授权和营销活动增加，看好业绩增量贡献。阿里鱼的全链路IP运营能力，有望为公司后续签约更多优质IP打下基础。
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