理想汽车:极致成本控制背后的经营智慧

中关村在线
15 Jul

在造车新势力中,“蔚小理”三家企业的运营风格各有千秋,其中两家在资金使用上的做法尤其引人关注。蔚来汽车是其中之一。尽管企业连续多年处于亏损状态,但每次举办发布会时仍坚持租用当地最顶级的场地,营造最为宏大的场面,整体花费堪称巨大,几乎可以用“烧钱”来形容。另一家则是理想汽车。尽管其产品定价不低,单车利润率可观,同时账面现金储备超过千亿元,但在成本控制方面却格外谨慎,力求每一项支出都实现最大效率。就在...

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