社会服务行业周报:烟火气回归家常菜崛起,潮玩&创作者经济赛道景气度延续

开源证券
Jul 14, 2025

(以下内容从开源证券《社会服务行业周报:烟火气回归家常菜崛起,潮玩&创作者经济赛道景气度延续》研报附件原文摘录)潮玩/创作者经济:6月线上基数提升增速平稳,非音乐内容强化平台议价能力潮玩:6月久谦潮玩类目销售额13.5亿/yoy+17%(VS3月、4月、5月为86%/16%/17%),2024高基数阶段已逐步消化。分品类看,盲盒/积木/毛绒/动漫周边分别同比+109%/-12%/+23%/+95%...

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