美团即时零售日订单量达1.5亿,平均34分钟送达

智通财经
13 Jul

7月13日,美团内部发布战报显示,7月12日23点36分,美团即时零售订单量再创新高,达1.5亿。其中,神抢手单量超5000万单,拼好饭单量超3500万单。在峰值单量环比上周增长3000万单的同时,美团依旧保持着极为稳定的履约体验,全量配送订单平均送达时间为34分钟。

另据美团稍早消息,7月周末美团骑手日收入增长111%,超过40万众包骑手日收入超500元。

此前媒体曾报道,今天美团通过社交赠礼等创新功能,借助微信等社交平台成功带动用户在小程序下单。此外,小红书、微博等也成为消费者感知优惠活动的重要渠道,行业人士认为,上述社交场景的营销创新优于各类App开屏广告。

美团提供的数据显示,餐饮商家在美团的订单量比日常时段增长了65%。美团部分工作人员发布的朋友圈显示,除奶茶订单外,肯德基的爆款产品“全鸡”在上线半日内,订单量已经超过100万。

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