据Adobe的数据，亚马逊公司的Prime会员日促销活动推动美国所有零售商的线上消费增长30.3%，达到241亿美元，超过了其对截至7月11日期间28.4%增长的预期。为了让购物者有更多时间浏览其网店上数百万件打折商品，亚马逊今年将Prime会员日从两天延长至四天。但这一策略也存在弊端：由于美国总统特朗普引发的贸易冲突，消费者本就持谨慎态度，他们选择观望，将商品加入购物车却不立即点击购买。而且，许多购物者没有挥霍购买昂贵的电子产品或奢侈品，而是利用促销活动囤积洗洁精、纸盘等家庭必需品。研究公司Numerator对5万多个家庭样本的数据收集显示，三分之二的购买商品单价低于20美元，家庭平均消费为156美元。
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