美国电商平台亚马逊自当地时间7月8日至11日开启会员日促销活动。有分析公司预测称今年亚马逊会员日活动的销售额将比去年同期

智通财经
13 Jul
美国电商平台亚马逊自当地时间7月8日至11日开启会员日促销活动。有分析公司预测称今年亚马逊会员日活动的销售额将比去年同期增长近三成其背后原因与美政府关税政策带来的冲击有关。与往年会员日促销活动持续一至两天不同今年的亚马逊会员日促销活动延长至四天。美联社分析指出活动延长的部分原因在于亚马逊试图尽量以此抵消美国政府关税政策导致的商品价格上涨给销量带来的冲击。根据美国奥多比分析公司的预测显示由于美国购物者抢购折扣服装和电子产品等开学季热门商品今年亚马逊会员日折扣活动期间亚马逊平台的销售额预计将达到238亿美元较去年同期上涨约28.4%。。

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