降“度”谋突围 低度酒能否撑起酒业未来

证券日报
14 Jul

当传统白酒遭遇消费代际更替,低度酒正以破竹之势重构行业版图。中国酒业协会数据显示,2025年低度酒市场规模将突破740亿元,年复合增长率达25%,这一增速远超白酒行业整体水平。   站在产业新周期,酒企纷纷降“度”谋“突围”。39度五粮液、38度国窖1573等大单品密集上线,低度酒体配套工程、风味技术攻关已成为企业战略重心。   低度酒绝非简单的参数调整,从降“度”后酒体浑浊的行业难题到年轻消费者...

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