周末外卖大战继续!补贴从“烧钱抢量”转向精细化运营

大河财立方
13 Jul

【大河财立方 记者 陈薇 文图】这个周末,外卖平台补贴大战继续。但相较于7月5日的爆单、App闪崩,此次力度较首轮有所回调,平台补贴也从粗暴的“烧钱抢量”逐步转向精细化运营。7月12日开始,美团、淘宝闪购等平台再次分别发放外卖大额券,不少网友在社交平台晒出新一轮的外卖补贴“战绩”,包括低价甚至是免单的咖啡茶饮。美团延续了其“0元购”的心智战略,打开美团外卖,系统会立即弹出“0元外卖已到账” 的提示...

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