品牌观丨“苏超”不够用,体育赛事IP需要“供给侧改革”

每日经济新闻
13 Jul

每经品牌价值研究院付克友  对于蜂拥而至的品牌来说,“苏超”已经不够用了。  开赛仅月余,赞助商就从6家激增至30家,询价品牌竟达七八十家。阿里、京东、美团、小米、伊利、喜力啤酒等巨头扎堆入场,百万级赞助席位价格翻倍仍一席难求。连菜鸟想冠名常州队,据说都被婉拒。  “苏超”的受宠,证明品牌方对区域赛事资源的争夺已趋白热化。从根本上讲,这是体育营销的一部分,在今天,赛事IP越来越受到各大品牌的青睐。...

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