厚积而薄发,零跑汽车如何从工程自研到体系扩张?

Ofweek维科网
14 Jul

芝能智芯出品2025年7月的C11改款发布会背后,零跑汽车的战略意图已不再只是讲产品,而是从产品定义、成本体系、自研能力、渠道策略到全球化路径,试图系统化构建下一阶段的规模壁垒。这家以“工程师文化”著称的公司,正在努力从一个高性价比的技术厂商,转型为一家具备系统整合能力、面向主流用户市场的成熟车企。C11成为这条路径上的一个注脚,也可能成为一场更大转型的起点。Part 1工程师文化的深化与扩张:...

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