交银国际发表研究报告指,蔚来子品牌乐道旗下第二款车型——乐道L90正式开启预售,整车购买预售价为27.99万元起,采用电池租用服务(BaaS)后更低至19.39万元起,结合首发2000元订金抵扣5000元车价的优惠,实际BaaS预售价仅为19.09万元。这一价格在同级别车型中无疑具有极大的竞争力。 该行认为,这一策略虽可能冲击蔚来ES6等内部车型,却精准切中消费者对大空间+高性价比的痛点。随着7月底上市与8月交付开启,乐道 L90 有望成为纯电大型SUV的破局者,以技术、空间与价格的平衡之道,为家庭出行带来全新解法。该行认为,未来市场焦点或在于边际改善(特别是销量回升)的可持续性,同时降本效果能否达到市场的预期。该行维持对其“买入”评级,目标价为48.96港元。
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