Criteo SA and Mirakl Ads Enter Global Partnership to Boost Marketplace Revenue Growth

Reuters
Jul 17
<a href="https://laohu8.com/S/CRTO">Criteo SA</a> and Mirakl Ads Enter Global Partnership to Boost Marketplace Revenue Growth

Criteo SA has announced a new partnership with Mirakl Ads to launch a global integration aimed at accelerating marketplace revenue growth. This collaboration leverages ad serving technology, unified workflows, and integrated billing and reporting to unlock mid-to-long-tail activation within Retail Media Networks. By combining Mirakl's extensive ecosystem of brands and third-party sellers with Criteo's retail media supply and ad-serving technology, the partnership empowers retailers to unlock new revenue streams at scale. The integration enables third-party advertisers to easily launch campaigns, enhancing product variety and improving the shopping experience for consumers, while also providing self-service tools and automated campaign management for efficient scaling across multiple marketplace platforms.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Criteo SA published the original content used to generate this news brief via PR Newswire (Ref. ID: NY32079) on July 17, 2025, and is solely responsible for the information contained therein.

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