Criteo SA has announced a new partnership with Mirakl Ads to launch a global integration aimed at accelerating marketplace revenue growth. This collaboration leverages ad serving technology, unified workflows, and integrated billing and reporting to unlock mid-to-long-tail activation within Retail Media Networks. By combining Mirakl's extensive ecosystem of brands and third-party sellers with Criteo's retail media supply and ad-serving technology, the partnership empowers retailers to unlock new revenue streams at scale. The integration enables third-party advertisers to easily launch campaigns, enhancing product variety and improving the shopping experience for consumers, while also providing self-service tools and automated campaign management for efficient scaling across multiple marketplace platforms.
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