海通国际发表研究报告指，泡泡玛特今年上半年业绩预告超预期，认为公司业绩按年大幅增长主要源于：泡泡玛特旗下IP全球认可度提升，多样化的产品品类促进各区域收入高速增长；海外收入占比持续提升，收入结构变化对毛利率和净利率均产生积极影响，同时规模效应提升；产品成本持续优化，费用管控加强，提升盈利能力。 展望未来，泡泡玛特从早期依赖MOLLY单个IP产品，到PUCKY、DIMOO、SKULLPANDA先后崛起，再到近期THE MONSTERS、CRYBABY接棒，泡泡玛特旗下IP全球认可度不断提升，多个国家均出现供不应求的现象。公司对IP的长期营运能力已经得到充分验证，依赖少数IP的风险不断下降，业绩可持续性有较高保障。该行上调目标价60%至316.7港元，维持“优于大市”评级。
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