美团核心本地商业CEO王莆中日前接受电视台访问时回应外卖平台大战,指“我们不想卷,但不能不反击”。他提到2.5亿的日订单量中绝大部分是泡沫,并举例2018年美团与滴滴在无锡开战,当天无锡的日订单量涨了三倍。但一年后,美团以无锡订单与苏州、常州做对比,发现与没有打外卖战的城市相比,根本没有额外的增长。
他又以江苏宿迁为例,指在各大平台的补贴下,当地2个月的即时零售订单量涨了4倍,但当中绝大多数是泡沫。而当地面馆堂食一份18元人民币,外卖只需要6元人民币,他认为这种巨大的价格扭曲是不可持续的,亦很难为即时零售市场带来真正有价值的增量。
他又提到京东调整了超时20分钟免单策略,指当平台承诺超过若干时间免单,会有部分人选择高峰期下单,赌平台会超时,然后形成一种恶性循环,越超时越多单,越多单平台赔越多,他认为这是不可维系的。(ss/w)
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