从一家卖场34万元的欠租案,到整个集团15.9至19.2亿元的预亏,从投资性房地产估值下调,到偿债压力的累积,美凯龙面临的本质问题是传统家居销售模式与新时代新消费需求的碰撞。在产业洗牌加速的当下,唯有主动变革、重构核心竞争力,才能在“生存战”中突围。2025年7月15日,红星美凯龙家居集团股份有限公司(601828.SH,以下简称“美凯龙”)公告了2025年半年度业绩,公司今年上半年归母净利润预亏...
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