智通财经APP获悉，Coinbase(COIN.US)正在对其主要应用之一进行品牌重塑，旨在将社交、聊天、支付和交易功能集中于一个平台。该公司周三在一份声明中表示，原名为Coinbase Wallet的应用将更名为Base App。Coinbase于大约两年前推出了Base区块链，如今这一区块链的重要性不断上升，已创造了数百万美元的收入，并成为公司支付战略的核心组成部分。去年，领导Base区块链开发的Jesse Pollack加入Coinbase高管团队，并被任命为Coinbase Wallet的负责人。
跨行业的众多公司都在寻求提供“一切应用程序”，通常是为了防止客户转向竞争平台，Coinbase就是其中之一。据数据追踪公司Sensor Tower估计，许多热门加密钱包应用的下载量近月来有所放缓，其中MetaMask和Phantom在第二季度的下载量分别下降了53%和87%。Sensor Tower估计，Coinbase Wallet在第二季度被下载100万次，同比下降43%。
据悉，Base App推出了名为Base Pay的快捷结账功能。就像人们可以快速使用PayPal支付一样，用户也可以用Base Pay快速支付，系统会自动保存用户的姓名、送货地址和电子邮件，以便在支持该功能的应用程序和网站(如Shopify)上实现秒级结账。此外，Base App中整合的“用Base登录”功能，将允许用户携带其账户凭证，实现对多个在线应用的快速登录。
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