Planet Fitness Is The Leader In High-Value Low-Price Gyms -- Market Talk

Dow Jones
Jul 17, 2025

1238 ET - High-value low-price gyms are on the rise and Planet Fitness is leading the charge, Jefferies says in a research note. HVLP gyms are shaping the future of fitness by combining low monthly membership prices with upgraded amenities and strength-focused offerings, the analysts say. Chains like Planet Fitness, Crunch Fitness and EoS Fitness are muscling through the industry, leaving behind mid-tier or higher-end gyms, which have seen flat or declining traffic, according to the analysts. Planet Fitness is winning in the HVLP space, seeing a substantial number of units and members compared to competitors, the analysts say. (natalie.weger@wsj.com; @NatalieWeger)

(END) Dow Jones Newswires

July 16, 2025 12:38 ET (16:38 GMT)

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