当库存消化完毕,涨价效应便开始显现,影响一直延续到今年:进货价高了,经销商和零售商的利润变薄;消费者对几毛钱的涨价也十分敏感,纷纷转向其他品牌;康师傅冰红茶的市场份额迅速被其他品牌“吞噬”。在今年饮料销售旺季,康师傅一升装冰红茶的终端售价有了松动的迹象,渠道商们反映,一些终端每瓶只卖4元左右,甚至更低。康师傅一升装冰红茶正在失守5元建议零售价,而该售价是康师傅在去年3月主动上调的。康师傅一年前的...
Source Link当库存消化完毕,涨价效应便开始显现,影响一直延续到今年:进货价高了,经销商和零售商的利润变薄;消费者对几毛钱的涨价也十分敏感,纷纷转向其他品牌;康师傅冰红茶的市场份额迅速被其他品牌“吞噬”。在今年饮料销售旺季,康师傅一升装冰红茶的终端售价有了松动的迹象,渠道商们反映,一些终端每瓶只卖4元左右,甚至更低。康师傅一升装冰红茶正在失守5元建议零售价,而该售价是康师傅在去年3月主动上调的。康师傅一年前的...
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