中银国际发表研究报告指，预期腾讯音乐次季收入按年增长12%，当中音乐业务升19%，符合预期；预计毛利率为44.8%，经调整净利润率为28.9%，两项数据均略高于预期。该行又预计季度音乐付费用户增加150万，每付费用户平均收入(ARPPU)为11.7元，按季增加2%。 该行认为，腾讯音乐将进一步丰富盈利渠道，并透过更精细的营运深化细分用户的商业化提取，以提升认同感。该行维持公司“买入”评级，并进一步将H股目标价由73.8港元上调至93.8港元，而美股目标价则由18.8美元上调至23.9美元。
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