Omnicom Isn't Afraid of AI's Impact on the Ad Business -- Market Talk

Dow Jones

Jul 17, 2025

1301 ET - In its 2Q earnings call, Omnicom says it is developing its own AI agents to efficiently generate data-based ad campaigns. Chief Executive John Wren said the ad industry may have to move its compensation model away from hourly billing as AI tools drastically reduce the time required to build campaigns, but that big companies will invest any savings they get back into their marketing budgets. Companies like Google and Meta are developing AI tools to allow businesses to create and run ads quickly and cheaply, but the ad industry hopes large corporations will continue to demand data-driven expertise from ad companies even if smaller businesses turn to those automated tools from tech companies. (nicholas.miller@wsj.com)

(END) Dow Jones Newswires

July 16, 2025 13:01 ET (17:01 GMT)

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Chief Executive John Wren said the ad industry may have to move its compensation model away from hourly billing as AI tools drastically reduce the time required to build campaigns, but that big companies will invest any savings they get back into their marketing budgets. Companies like Google and Meta are developing AI tools to allow businesses to create and run ads quickly and cheaply, but the ad industry hopes large corporations will continue to demand data-driven expertise from ad companies even if smaller businesses turn to those automated tools from tech companies. 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Chief Executive John Wren said the ad industry may have to move its compensation model away from hourly billing as AI tools drastically reduce the time required to build campaigns, but that big companies will invest any savings they get back into their marketing budgets. Companies like Google and Meta are developing AI tools to allow businesses to create and run ads quickly and cheaply, but the ad industry hopes large corporations will continue to demand data-driven expertise from ad companies even if smaller businesses turn to those automated tools from tech companies. (nicholas.miller@wsj.com) \n</p>\n<pre>\n \n</pre>\n<p>\n  (END) Dow Jones Newswires\n</p>\n<p>\n  July 16, 2025 13:01 ET (17:01 GMT)\n</p>\n<p>\n  Copyright (c) 2025 Dow Jones &amp; Company, Inc.\n</p>\n</font>\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"LU1481011911.USD","symbol_name":"FIDELITY GLOBAL DIVIDEND \"A\" (USDHDG) INC","start_time":0,"source_url":"https://dowjonesnews.com/newdjn/logon.aspx?AL=N","article_id":"2552203901","we_media_id":"106","thumbnails":[],"rights":null,"url":"https://stock-news.laohu8.com/highlight/detail?id=2552203901","pubTimestamp":1752685260,"columns":[],"sourceInfo":null,"weMediaInfo":{"media_name":"Dow Jones","introduction":"Dow Jones publishes the world’s most trusted business news and financial information in a variety of media.","home_visible":0,"id":"106","head_image":"https://static.tigerbbs.com/150f88aa4d182df19190059f4a365e99"},"summary":"1301 ET - In its 2Q earnings call, Omnicom says it is developing its own AI agents to efficiently generate data-based ad campaigns. 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Chief Executive John Wren said the ad industry may have to move its compensation model away from hourly billing as AI tools drastically reduce the time required to build campaigns, but that big companies will invest any savings they get back into their marketing budgets. Companies like Google and Meta are developing AI tools to allow businesses to create and run ads quickly and cheaply, but the ad industry hopes large corporations will continue to demand data-driven expertise from ad companies even if smaller businesses turn to those automated tools from tech companies. (nicholas.miller@wsj.com) \n\n\n \n\n\n  (END) Dow Jones Newswires\n\n\n  July 16, 2025 13:01 ET (17:01 GMT)\n\n\n  Copyright (c) 2025 Dow Jones & Company, Inc.","kind":"highlight","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"1","news_tag":"","news_rank":0,"symbols":[],"gpt_button":0,"need_auth":true,"code":"91000000","status":"200"}}}