7月17日上午，理想汽车CEO李想宣布，理想i8正式开启小订。“中国绝大部分车企，都有小订这个环节。我们暂时还没小米的人气，做不到没有小订直接大订；也暂时做不到特斯拉那样，没有大小订，连发布会都不开，官网直接开卖。”李想表示，希望通过理想汽车全体同事的共同努力，以后也能做到：没有大小订、没有发布会，官网直接开卖。
Source Link7月17日上午，理想汽车CEO李想宣布，理想i8正式开启小订。“中国绝大部分车企，都有小订这个环节。我们暂时还没小米的人气，做不到没有小订直接大订；也暂时做不到特斯拉那样，没有大小订，连发布会都不开，官网直接开卖。”李想表示，希望通过理想汽车全体同事的共同努力，以后也能做到：没有大小订、没有发布会，官网直接开卖。
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