拜耳与京东健康签署战略合作协议 深度布局消化道健康

中国网
18 Jul

16日,拜耳健康消费品(“拜耳”)携手京东健康发布达喜乳果糖新品,并就新品签署战略合作协议,共同开拓中国消化道健康市场。双方以新品发布为契机,依托拜耳百年医药研发实力与京东健康线上平台综合优势,在消费者洞察、品类教育、全渠道布局等诸多方面开展深度协同,推动全链路的消化道健康管理。据了解,此次拜耳与京东健康的合作可以追溯到产品开发阶段。拜耳依托京东平台数据精准分析消费者对包装的偏好,因而推出圆筒包装...

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