7月15日,国家统计局公布消费数据,1—6月累计零售额为24.55万亿元,同比扩张5.0%。具体到细分品类,化妆品类零售额为2291亿元,同比增长2.9%。记者从一些行业从业者处采访了解到,虽然从数据上看,今年上半年市场整体微增,但实际上背后暗流汹涌,呈现两端冷热不均的局面。由于大公司资金、资源充足,市场热度越发集中在一些头部大公司手中,而一些中小企业、小众品牌则面临生存危机。品牌竞争激烈,市场...
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