“茶颜悦色”日前宣布将以线上电商的形式，进军北美市场。近年来，新茶饮行业在国内市场经历了一段时间的“跑马圈地”后，如今已逐渐步入增长瓶颈期。霸王茶姬赴美上市后的首份财报，以及众多新茶饮企业的扩张步伐，都清晰地描绘出行业的新态势：海外业务拓展正成为营收增长点。专家强调，企业还需不断提升自身实力，才能在全球化竞争中实现破局。海外业务成新增长点随着越来越多新茶饮企业步入“万店时代”，消费市场趋于饱和，各...
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