Investing.com -- 据彭博新闻社看到的一份备忘录显示,沃尔玛计划在2025年底前将Vizio转变为自有品牌,销售渠道将仅限于沃尔玛和山姆会员店。
总部位于阿肯色州本顿维尔的这家零售巨头去年以23亿美元收购了Vizio,此举是其扩大广告业务战略的一部分。目前,Vizio电视在包括亚马逊和塔吉特在内的多家零售商处有售,同时Vizio还生产操作系统软件。
这一举措代表了沃尔玛持续努力将Vizio整合到其业务运营中,并加强其在广告行业的地位。该公司已经在将Vizio的操作系统整合到其自有电视品牌onn中,同时开发"可购物"电视体验,让观众在观看节目时可以直接购买商品。
一旦转型完成,Vizio将加入沃尔玛约90个自有品牌的产品组合。根据备忘录,这些自有品牌中有超过20个品牌的销售额各自至少达到10亿美元。
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