轻工制造行业动态报告:25W29:25Q2运动服饰增速放缓、折扣有所加深 618前置影响下服装、化妆品社零增速环比回落

中信建投证券
Jul 20, 2025

①运动服饰25Q2:1)流水端:25Q2各公司主品牌流水增速基本在低单至10%的增长,25H1在中单至10%的增速,优于服装社零增速(25H1增速3.1%),流水增速环比Q1有所放缓,线上继续优于线下,部分户外专业品牌(迪桑特、可隆、索康尼等)延续较好增长,大众性价比品牌的韧性相对更强。2)库存和折扣率:渠道库存保持健康,受国际品牌等同业打折竞争加剧下,Q2折扣率整体有所加深、特别是线上,库销比...

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