2020年至2025年,五年间中国新能源汽车渗透率完成了从6%到超过50%的提升,2024年中国新能源汽车更是占据全球70%的市场份额,中国新能源汽车的发展速度远超市场预期。高速发展的过程中往往伴随着隐患。业内专家和企业也迅速意识到需要做出调整,不约而同地呼吁:要从“价格战”转向“价值战”。该如何创造价值、传递价值?首先需要将目光从“销量”平移至“NPS”(Net Promoter Score,净...
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