智通财经APP获悉，大麦娱乐(01060)尾盘涨超6%，本周累计涨幅接近30%。截至发稿，涨6.72%，报1.27港元，成交额7.99亿港元。
消息面上，6月26日，据江苏省城市足球联赛公众号，7月5日的南京队vs苏州队比赛的官方购票渠道为大麦APP。中信建投指出，大麦成为苏超南京苏州站的官方购票渠道，标志大麦进入区域型体育赛事票务市场，借助赛事流量扩大在男性用户中的知名度，与以女性为主的音乐演出市场形成互补。该行指出，目前体育票务在大麦仅低个位数收入占比，但苏超、贵州村BA等体育赛事火爆，未来有望成为增量。
此外，基于市场、经营等综合因素考量，大麦娱乐决定关停旗下全资控股的潮玩品牌锦鲤拿趣。中金表示，在行业需求旺盛的基础上，公司作为国内领先的IP代理授权商，与国际IP版权方有长期合作的经验和能力，有望不断挖掘IP的衍生价值，同时关注IP to B或向B2C链路拓展空间。
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